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Creating Content that Connects

I'm good at using a pen 🖊 and great at using the pen tool 🖋️. Many of my written and visual content have organically found their way around local Internet communities including Reddit and Mothership. In tune with local culture, I strive to put a unique spin on my work not only to catch waves, but make them too 🌊.

Ambition

In the future

I love working with brands to discover their most effective customer pitch. The process requires meticulous analysis, courage to experiment and a creative spark. Call it marketing or branding—both are about creating the right kind of content that connects—and a successful pay-off can last generations. That's why I've made it a lifelong goal to discover what clicks with the Singaporean psyche.

Nanyang Technological University, Singapore5 years

Bachelors in Communication Studies

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Activities and societies: Editor at WKWSCI Alumni Magazine (Aug—Nov 2021), Design Research Assistant at Hidden Shrines of Singapore (Aug 2020—May 2021)Activities and societies: Editor at WKWSCI Alumni Magazine (Aug—Nov 2021), Design Research Assistant at Hidden Shrines of Singapore (Aug 2020—May 2021)

Enterprise Singapore4 months

Marketing Communications Intern

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The annual Singapore Week of Innovation and Technology (SWITCH) brings together leaders, entrepreneurs, creators, accelerators and investors from the Global-Asia innovation ecosystem.


Skills

  • Marketing

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  • Design

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  • Social Media

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  • Writing

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