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Charvi Sharma
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Personal Achievements
Personal Achievements
Personal Achievements
- The Effectiveness of Government Aided Public Information Advertisements among Young Adults in Singapore (In process of getting published)
To check the awareness created by LTA (Land Transport Authority) adverts promoting healthy living and getting Singaporeans to embrace car-lite society. Theories such as community readiness model, social cognitive theory and protection motivation theory were studied. The results/findings are correlated with the social marketing theories to identify the stage at which the people were and concluded with the recommendations.