CHAN HAI TING
GUEST SPEAKER - Tech Incubator Programme, Coventry University
Gave a 45-minute speech on social media marketing to representatives from 10 startup businesses. Shared my 3-year experience in applying marketing theories to set-up and manage a business Instagram account with 57K followers. Provided 10 entrepreneurs with social media account operation recommendations based on personal needs, and Instagram’s algorithm to maximize followers’ engagement.