What we do
We’re still smiling even during COVID!
We like to have fun too!
Soho is a real estate marketplace where we connect property seekers, sellers, renters, and agents alike using profile matching and tailored search algorithms. We match property seeker profiles to properties via our interactive Property Match feature, also known as the “tinder for real estate”. There is currently a huge opportunity for us to grow our product and capabilities with the use of data. We are a free platform where users can connect directly with the real estate community, allowing them to stay on top of the market trends, follow real estate industry leaders and get real-time property alerts of newly listed properties in areas of interest.
We are a venture-backed business including Australian and international VCs. We have an experienced founding team and have grown to 500K users per month on the platform as well as acquiring competitors into our business.
Why we do
The online property industry has not evolved in over a decade and is still a pay-to-list classifieds based industry. Properties are shown to you in the way that portals are paid to show you, not by how you want to see them. The more they are paid, they higher up properties appear in the search results. This isn’t what consumers want or even want agents want as they want to get in front of the right audience, not just any audience.
Soho is changing the game by not only being a free property listing platform, but also by allowing you to choose what properties you want to see and how you want to see them. We have 100,000+ properties listed on the platform already and almost 500,000 users a month, growing quickly in 2021.
How we do
All our activities are driven by our core mission statement which helps us prioritise our project priorities.
We’re a team of experienced individuals who are clear on what we need to achieve and by when. We focus on delivering results and ensure we have the discipline to check results after every project. We’re passionate, driven and kick ass as a team.
