What we do
Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We have been serving the financial and protection needs of Singaporeans for over 90 years. Our focus is to bring well-rounded financial solutions to customers through our multi-channel distribution network, with product offerings in Protection, Savings and Investment. We are one of the market leaders in Protection, Savings and Investment-linked plans with S$31.5 billion funds under management as at 31 December 2016. We have an AA- Financial Strength Rating awarded by leading credit rating agency Standard & Poor’s.
Why we do
Help clients and business partners secure their financial future
How we do
Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.
Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future.
The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds.
The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.
