What we do

Poke Theory is a healthy fast food-first concept serving up modern Hawaiian poke bowls, acai bowls, coldpressed juice & snacks. It all began with simple seasoning of the cut offs from every fisherman’s catch, served by itself as a snack. Poke - 'pronounced as “poh-kay”, is the Hawaiian verb for “section” or “to slice or cut”. We do modern poke bowls and we do it well. We believe in the small-batch, freshly-made approach in a world that demands the opposite.

Why we do

CARVING A NICHE, ONE RAINBOW BOWL AT A TIME. Our modern poke bowls are made of marinated sashimi, vegetables and grains. Think of it as sushi in a bowl without the fancy price tag, packed with a vibrant array of fruits and vegetables. Our bowls feed the lightest of eaters at under 400kcal per bowl, but also satisfy gym buffs looking for a great protein fix. All about that ‘small-batch’ life. Which is why we receive the freshest produce every morning and prepare them in small batches to serve throughout the day. It helps us keep our food wastage low, and since food tastes best when it’s made fresh - we’re able to serve up the tastiest bowl of colours you deserve. Eat colourful! It’s a simple approach to health. Fresh, colourful food is packed with the most nutrients. When you eat a rainbow, your diet is balanced and your food - super Instagrammable! War on food waste. We’re always looking for better, smarter ways to reduce our food waste as a brand and business. We try to use every part of an ingredient so less goes to waste. Aside from preparing our ingredients in small batches to reduce food wastage at the end of the day, we gather the edible, unused parts of our pineapples, cucumbers and kale to make coldpressed juice on a daily basis.

How we do

“Fresh. Colourful. Tasty as heck.” These are some of the words our customers use to describe our food. Every single day, we’re slicing, dicing, baking and tossing ingredients by hand. To serve up edible bowls of rainbow that taste just as good as they look.