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What we do

Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant "just had a good night's sleep" look. Pixi's mission is the same now as it was on the first day the Pixi store opened: simply to bring out the natural beauty in all women – to make women look like themselves, only better. Flawless in a few fuss-free minutes – that's what Pixi is all about!

Why we do

With Pixi's ever-expanding global presence, we source our cruelty-free packaging and raw materials worldwide. We value natural, safe, beneficial, and botanically-infused ingredients. We are a brand built on authenticity, honesty, and trust. At Pixi, we believe in all things simple, elegant, and effortless and we strive to inspire others through our products. We are forward-thinking, forward-looking, and future-friendly.

How we do

Our core commitment is to provide effective products that deliver proven benefits to the skin. We create innovative products that empower and inspire people to make better choices for beauty.