What we do

Managing Partner, Irene Ng
CEO of Monster Motors Alliance, Allister Tay
Introducing the visionary CEO and founder of Monster Motors Alliance, Mr Allister Tay, a dynamic individual whose unwavering passion for cars and driving has propelled him to the forefront of the industry. Our CEO's love for the automotive world begun at an early age. Growing up, he immersed himself in the captivating realm of engines, designs and the exhilaration of hitting the open roads. Driven by his passion, he embarked on a remarkable journey to shape the automotive industry in their own unique way. He is one of the pioneers who introduced and led the concept of Consignment Car Sales in Singapore. It is not solely the pursuit of profits that drives our CEO, his deep rooted passion extends beyond the showroom floor and into the heart of the driving experience itself. He understands that owning a car is more than mere transportation; it represents freedom and individuality. This understanding is infused into the core values and every aspect of Monster Motors Alliance, ensuring that each customer's journey is also personalised and unforgettable. Supported by his Managing Partner, Irene Ng, she ensures the operational and customer service aspect of the business is well taken care of. She also works closely with the sales team to train them on customer service skills, people relationship management and training for employee's personal growth.

Why we do

Educating the youth about the automotive industry and giving talks on Mindset and Leadership Training.
Providing insights to adult car owners in Singapore about the automotive industry, ensuring that they are equipped with the right knowledge to make informed decisions.
Our Company Vision: Committed To Be Singapore's Leading Solution Provider In The Automotive Industry. Our Company Mission: We Endeavour To Be Singapore's Most Popular Automotive Dealer By Serving Our Clients To The Best Of Our Abilities, Facilitating Smooth Transactions, And Achieving Their Desired Prices. Our Company USP (Unique Selling Preposition): Exceeding Expectations, One car at a time We Listen and We Deliver

How we do

Together, we can revolutionise the industry for the typical singaporean.
By rethinking our business model and customer experience. The automotive industry has always been traditionally brick-and-mortar, and our team is currently adopting a digital mindset to launch projects that can transform our organisation in a holistic manner with encompassing business functions in mind.