What we do

The Japan External Trade Organization, or JETRO, is a Japanese government-related organization that promotes trade and investment. If you're thinking of Japan as an import source or export market, or if you'd like to bring your business here, this is the place to start. In ASEAN, rapid changes and disruptive players continuously influence social reforms and digital transformation (DX) of society and businesses today. The development of digital technology is driving changes to the values and social structure of this radically changing market.

Why we do

Our Purpose is To accelerate Japan's Digital Transformation (DX) by Creating Leading Cases in ASEAN.

How we do

We aim to discover and co-create with leading DX players to create new business opportunities and innovations for Japanese companies in ASEAN. The knowledge and experiences of DX will be proactively disseminated and shared across Japan, to accelerate digital transformation in Japan.