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What we do

FMCG Company that deals with products sold in Major Supermarket. SHENG SHENG F&B Industries Pte Ltd, commonly referred to as 'Sheng Sheng or SSFB', was incorporated in year 1985 as the brainchild of 2 friends. SSFB humble history started when two friends, then sales representatives at an F&B company decided to make it out on their own. They started off as a wholesaler and manage to pull through the tough time of a new set-up, largely thanks to the immense support shown upon them by their very supportive existing clientele.

Why we do

We are both brand owners and manufacturer for F&B products.

How we do

To provide a more one-stop service to our customers, we have also acquired various distributorship for agencies items throughout the years. In addition, since Q3 2018, the company has also opened a new business division for 3PL services for petrol marts, managing monthly promotions, warehouse/logistics and merchandising executions for our partners. We also work in a fast-moving environment