Flow Solutions is a dynamic company of retail experts and IT professionals with two offices in Japan. The main office is based in Yokohama. Lisa Tateishi is working as an Operation Manager at Flow Solutions Inc. Her position involves overseeing the provision and installation of services. Also making sure the service is running as well as smooth as possible, fulfilling the expectations and needs of the client. The role provides a place to learn and practice patience.

Which features & KPI’s are needed in order to analyse the service that the company provides from an IT perspective?

Traffic and Sales data are the most important, although basic it is the core of multiple reports our platform “InSight” offers. By importing the clients Sales data via SFTP and combining with our Traffic data, InSight will automatically generate reports such as Conversions and Average Purchase which are critical KPIs in retail analytics.

How is it possible to provide accuracy for traffic counting?

Traffic counting accuracy is carefully examined by our support team through remote validation on the day of and month after the system is installed to a store. Remote validation also allows us to promptly review the latest status of the store environment with minimal fees for our clients should there be any concerns or inquiries in the future.

Making the accuracy of the system sustainable.

What types of metrics are integrated onto InSight for Demographics?

Demographics is a unique feature which captures metrics such as age groups, gender and facial expressions of customers entering the clients store. Although this may sound like a lot of data to analyse, InSight generates a simple graph based report which allows users to interact with ease.

This unique KPI enables the client to better understand their customers and to improve upon their existing strategies for advertisement, in-store displays and product contents based on factual data.