カスタマーサクセスディレクターとして導入後のお客様のデータ活用のサポートを行う青葉。
InSightを使うお客様へ向けて、店舗データをどう活用するかセミナーやコーチングを行っています。
もともとアパレルでセールスマネジャーとVMDを経験しており、売場に関して広い知識を持っています。
お客様を幸せにすることを目指し、日々業務に励む青葉でした！

私たちは、お客様の店舗運営成功のためにゴールに向かって一緒に働く仲間を募集しています！

Analyzing Real World Analytics from a customer perspective with Mihoko

After interviewing with Mihoko, the Customer Success Director, we can say that there is a huge involvement of the consumers preferences and needs.

The role of Mihoko in the company is Customer Success Director, having a great involvement in Insight Platform customer data. Also, the know-how and how to use it on a daily basis. In a nutshell, to make customer succeed (happy).

The type of projects handled in this position start as implementing the Insight, the training required for the users to understand the platform and making sure that the users understand how to read the data and make accurate action from it.

Hence, the skill set important to ensure an effective and successful position is to understand the customers’ needs at its state of the art. Also, if a solid background of retail is extremely valuable, making it a big plus in the overall customer experience.

In fact, the person may contribute to the organization’s mission by implementing measures the marketing website and new topics; increase the number of stores with the Success by implementing either free and premium services.

It is interesting to note that the background of Mihoko encompass a retail background, being in charge of the sales Manager and VMD (Visual Merchandising) framework at Inditex, which handles the visible to the eye, the optimization of production and decoration in the department and sales channel, refers to the wide range of activities related to it. In other words, to make customers an easy way to see the product.

The role fits perfectly in the overall structure of the organization, since it relates to have a connection to different departments, specially the sales department, assessing its performance. This role can provide solutions to the customer problems by using the data and implementation of features making customers benefit from it.

The company expects to be within 3 to 5 years span having more needs on the Insight platform, making it more friendly and easy use; more clients using the tool, making changes in the retail business. It is also expected to have a different outlook regarding the online shopping experience in order to gauge the analytics of the company and it’s KPI’s. Furthermore, feedback from current clients would significantly improve the interface with the software and developers team.

Finally, the major goals for Mihoko is to “to make the customer happy: success for the customer is our success of the team”.