RTB House、セルフサービス型プラットフォーム「rtb.com」をローンチ

最先端のAIディープラーニングベース（深層学習）によるデジタルマーケティングテクノロジーを提供するRTB Houseは、このたびセルフサービス型の広告運用プラットフォーム「rtb.com」を正式に提供開始いたしました。 本プラットフォームは、タグ設置やフィード設定といった初期設定から広告配信・運用までを、広告代理店様および広告主様ご自身で一気通貫で実施いただけるソリューションです。これにより、運用体制やスピード感、社内リソースに応じた柔軟な広告運用が可能になります。 なお国内では、広告代理店サイバーエースにて、本プラットフォームを用いた第一号となる広告配信を2月13日に開始しました。 R...

RTB House has once more been recognized by the AppsFlyer Performance Index

We are proud to announce that RTB House has once more been recognized by the AppsFlyer Performance Index. In Android in both the shopping category, and the gaming vertical, we’ve achieved a power ranking of fourth place.We are the highest-ranked demand-side platform in shopping and number 2 in ga...

RTB House IntentGPT: AI is finally getting better at knowing what people want. Why this matters for consumers and the brands trying to reach them

Article sponsored by RTB House pubslished on Business InsiderOnline advertising has become the internet's most expensive guessing game. Brands spend billions trying to reach the right people at the right moment, while consumers wade through increasingly irrelevant promotional content that clutter...

Contextual Targeting Was Broken: Generative AI Might Just Fix It (RTB House's IntentGPT)

Content taken from an article sponsored by RTB House on TechChrunch. Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses alongside articles about cele...

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matt...

RTB House Case Study: Retargeting Campaign Overachieve Travel Company Revenue Goals by 40%

Secret Escapes (travel company) uses retargeting to surpass key performance metricsAbout the clientFounded in 2010, Secret Escapes is a members-only travel company that offers exclusive rates for hand-picked luxury hotels and holidays in the U.K. and abroad.What they say about usThe challengeThe ...

RTB House Case Study: Fashion Brand Grows In‑App Revenue 35% YoY with Retargeting

Polish fashion retailer boosts in-app sales in 7 key Central European markets.About the clientReserved is a Polish fashion retail brand established in 1998 and owned by LPP, a major European fashion retailer. The brand offers contemporary, affordable clothing and accessories for men, women, and c...

オプト、RTB House Japan主催「Top Agency Award」において3期連続「Silver」を受賞

Taken from Opt's official press release on their website:「新しい価値創造を通じて産業変革を起こし、社会課題を解決する。」をパーパスに掲げ、LTVM（LTV Marketing）（※1）により、顧客の事業成長を先導する株式会社オプト（本社：東京都千代田区、代表取締役社長：金澤 大輔、以下、オプト）は、AI ディープラーニング（深層学習）によるデジタルマーケティングテクノロジーを提供するRTB House Japan（本社：ポーランド・ワルシャワ、社長：ロバート・ディチコフスキー）主催による「Top Agency Award」（代理店...

RTB House integrates Generative AI-powered technology across all products

With IntentGPT, the company is the first DSP to introduce an LLM-based targeting solution.LONDON - 19th May 2025 - RTB House, the AdTech company whose products are powered by unique Deep Learning algorithms, today announces that IntentGPT is now available to all clients. This GenAI-powered compon...

Cookieless Newsroom: French Competition Authority Fines Apple €150 M

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over mo...

Our Top 7 List of Generative AI Tools

At present, the narrative surrounding AI is a strange cocktail of both dark prophecies and unbridled optimism. However, between these extremes is a growing number of people taking advantage of new Generative AI tools to eliminate dull repetitive tasks, improve their productivity, and ultimately f...

Cookieless Newsroom:Apple in European Regulatory Hot Water

In this edition of the Cookieless Newsroom, we spotlight pivotal updates from Europe. The European Data Protection Supervisor clarifies that pseudonymized data remains non-personal if re-identification is unfeasible, while French and German regulators are poised to take decisive action against Ap...

Client Success story: Bergof Goodman - Iconic New York Retailer Attracts Repeat Buyers with Retargeting

About the clientBergdorf Goodman has been a New York landmark since 1901 and is synonymous with style, service, and modern luxury. The department store has a history of showcasing leading and emerging designers of fashion, accessories, jewelry, and home decor. It also boasts the standalone Goodma...

Shifting Sands in Digital Advertising & Regulation

In this edition of the Cookieless Newsroom, we bring you the latest in digital ad innovations and regulatory moves. From antitrust trials and new product launches to evolving privacy standards, industry giants such as Google, Apple, and Amazon are redefining the landscape as we move further into ...

Client Success Story: Teufel - Black Friday Promos

About the clientTeufel was founded in Berlin in 1979, spurred by the belief that good sound is about more than just music. They have been designing and engineering speakers and audio equipment in Europe for over 40 years. They have also been ecommerce pioneers throughout, registering their very f...