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Driving Sales: Unleashing the Power of Multi-Retargeting
After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential p...
6 Programmatic Advertising Trends You Need To Know About
What is programmatic advertising?Programmatic advertising refers to systems that automate the buying and selling of online ad space, using technologies that enable real-time bidding (RTB) across a variety of platforms. Programmatic advertising is operated by two separate groups of platforms:Deman...
RTB House Recognized in the TOP 3 Appsflyer Remarketing Index!
We're excited to share that RTB House has been recognized as one of the Top 3 global remarketing partners in the Shopping category for the seventeenth edition of the AppsFlyer Remarketing Index!This recognition highlights our continued innovation and leadership in open web advertising, placing us...
What Is Targeted Advertising, and How Does It Work?
It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’...
How automakers can 'retarget' to secure online deals
Many car buyers are unsure if they would purchase a vehicle over the internet, highlighting the significant gap between online research and purchase behavior, showcasing the need for a strong retargeting strategy to bridge that gap.The automotive industry has traditionally lagged behind other sec...
Company news: Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House
Anna Jankowska becomes Executive VP of Global PartnershipsSeptember 11th 2024: RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, w...
Retargeting vs. Remarketing: Are They Really the Same?
CPMs, CTRs, and AIDA. The marketing world is rife with arcane acronyms, seemingly impenetrable jargon, and even seemingly straightforward terms can have nuanced meanings. There’s no better example of this than remarketing and retargeting, both terms are often used interchangeably, even by seasone...
How to Maximize the Value of the Zero Moment of Truth
In an environment where customers have countless ways to engage with a product before purchasing, we need to rethink how we approach marketing activities. To achieve this, marketers often use a concept coined by Google called the “Zero Moment of Truth” (ZMOT). This represents the moment when cust...
無料共催ウェビナーのご案内：ショッピング広告やレコメンド型広告の効果的な活用方法
無料共催ウェビナーのご案内です。ショッピング広告やレコメンド型広告の効果的な活用方法とは？ 弊社のセールスディレクター加藤がリターゲティングのAIのDeepLearningの仕組みや事例をふまえながら説明します。是非お気軽にご参加下さい。会場: zoomにて開催いたします。接続方法は前日までのリマインドメールでお知らせいたします。日時: 2024年9月13日(金) 14:00 - 15:00参加費: 無料定員: 100名注意事項: ※ 定員に達し次第終了となります。複数名でお申込みをいただいている場合はご調整させていただく場合がございます。 ※ プログラム内容は変更となる場合がございます...
Has Idealism Killed Google’s Pursuit Of Privacy?By Charles Simon, VP of Private Advertising, RTB House.
It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have ...
Client success story: Building Ideal Retargeting Scenarios for a Price Comparison Champion
About the clientFounded in Berlin in 2000, idealo is one of the leading product and price comparison platforms in Europe, and one of the largest portals in the German ecommerce market. The site is connected to over 50 K online stores, has over 500 M product offers, and attracts nearly 100 M month...
4 Ways Fashion is Using AI This Season
Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion? Artificial Intelligence promises to reshape whole sectors of the economy, and fashion brands will have to adapt. Companies that use ...
How to Reduce Returns in Fashion and Gain a Significant Advantage
The scale of the returns problem in FashionThe rate of returns in Fashion is the highest of any industry. At around 30% globally, it imparts a significant loss of revenue to Fashion brands and leaves a damaging environmental footprint. In the U.S. alone, where the returns of apparel orders stand ...
RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.This announcement...
GoogleがCookie廃止を撤回。Cookieレスなき時代」に広告業界関係者はどう向き合うのか？
Googleが米国時間の7月22日、ウェブブラウザChromeでのサードパーティCookie廃止を撤回すると発表し、日本国内でも大きな話題となっている。特に、デジタル広告の業界関係者のあいだでは、ポストCookie時代のデータ活用のあり方が議論の焦点となっていたことから、この決定がもたらす影響について多くの意見が交わされている。しかし、DIGIDAY JAPAN編集部に寄せられたコメントの多くに共通しているのは、Cookie廃止が業界全体のプライバシー保護強化の流れに大きな影響を与える可能性があるとする一方、廃止後も、引き続きプライバシー保護やユーザー体験を重視した広告手法の模索を重視し...
