The personalization playbook is obsolete — it’s time to write a new one.

Marketers have long relied on personal data to optimize performance campaigns, but privacy regulations and AI advancements are changing the game.

Featured in MartechView, Charles Simon, VP of Private Advertising Standards at RTB House, highlights how next-gen tech, like large language models and Deep Learning AI, is driving more precise and effective performance outcomes—without personal data.

This isn’t just a privacy win, it’s a performance marketing leap into what's next.

Comment from Charles Simon (VP of Private Advertising Standards at RTB House):

The increasing power of large language models and multivariate testing optimizes both targeting and creative performance". This reduces reliance on personal data, augments privacy efforts, and delivers better outcomes.

GenAI’s ability to hyper-contextualize user behavior without relying on personal data is a game-changer. It complements privacy-preserving technologies and regulatory efforts. This privacy-conscious approach will make AI-powered CRO future-proof and massively reduce risk for advertisers.