What we do

Asiaeuro Malaysia was started in 1999 by Mr Her Soon Seng and Mr Toh Sek Piew as a pure wines distribution in KL, Malaysia. Over the last 20 years, the company has diversified into imported spirits, sakes, premium table water, coffee roasting as well as local spirits.

Why we do

Asiaeuro Malaysia is the No. 1 premium wines and spirits distribution player in Peninsula Malaysia with offices and networks in Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu.

How we do

In 2009, Asiaeuro set up branch offices in HK and China and in 2011, took on importation and distribution of the Beam Inc spirits portfolio. In 2016, Mr Jonathan Chow partnered with Asiaeuro Group to set up their Singapore hub office to create new brands and expand their business geographically. With new brand partners such as Ian Macleod and International Beverages Holdings (IBHL) entrusting their brands to the Asiaeuro Group, the Asiaeuro businesses in China and HK were eventually transformed into Joint Ventures with IBHL called Asiaeuro International Beverage.