What we do
Founded in 2000, Analytic Partners has grown to be one of the leading cloud-based, managed software platforms that provide adaptive solutions for deeper business understanding and right-time planning & optimization for marketing and beyond. We turn data into expertise so that our clients can create powerful connections with their customers and achieve commercial success.
Analytic Partners is a Certified Women-Owned Business, a recognized leader in marketing measurement and optimization, and twice named Smart Data Agency of the Year by I-COM.
We drive business results for our clients through:
- Holistic Measurement and Forecasting
- Marketing Optimization
- Improved Customer Insights
- Data-Driven Decisioning
Why we do
A company’s greatest asset is its customers.
But identifying your highest value customers is not enough. You need to uncover and understand each distinct segment or persona to deliver tailored experiences and marketing strategies to grow customer lifetime value across your full customer base.
By leveraging the power of sophisticated data analytics, you can strengthen your relationships with your customers. When you monetize and extend those relationships through time, you will increase your customer lifetime value—and this will have an immediate and quantifiable impact on your shareholder value: we call this solution Customer Franchise Value.
Customer Franchise Value unlocks the power of customer data to deliver significant growth in marketing ROI and long-term shareholder value – not just customer lifetime value.
With Customer Franchise Value, you can better understand behavior patterns, target customers with more specific tactics and messaging, and more accurately calculate long-term ROIs of marketing tactics. This solution identifies marketing and non-marketing touchpoints that drive the greatest long-term customer value as it provides recommendations to optimize spending.
Armed with advanced customer segments and a privacy-safe methodology these deep insights can help create advertising and promotional plans, support product development and pricing initiatives, and develop tailored customer contact practices.
The result?
Improved customer experience and increased sales and profit from each segment and your overall customer portfolio.
How we do
Analytic Partners’ advanced modeling leads to enhanced customer segmentation that provides a holistic understanding of the traits, attributes, and behaviors that define a brand’s customer base. We leverage advanced statistical modeling techniques and machine learning to segment your customers into meaningful and measurable personas; predicting the expected lifetime value of each.
We go beyond traditional customer segmentation and customer lifetime value to uncover the short and long-term franchise value of each marketing lever, enabling brands to optimally allocate investment for both topline growth and long-term shareholder value.
By using machine learning and predictive data analytics to gain actionable insights into your relationship with your customers, you can shape the best future for your shareholders, your customers, and your company alike.
Customer analytics such as Customer Segmentation, Customer Lifetime Value, and Customer Franchise Value is an important part of a holistic Commercial Mix Analytics Framework. With Commercial Mix Modeling at its center, Commercial Mix Analytics incorporates brand, customer, operational, and touchpoint analytics for strategic and tactical results both granular customer and full business views. This can allow businesses to uncover the true value of a long-term brand and customer metrics.
Through our unique methodology and technology, we can deliver granular, holistic insights that are privacy-safe.
