What we do

We operate 2 multibrand concept stores ACTUALLY and OUTSIDE. ACTUALLY is a quirky fashion store and OUTSIDE is a outdoor lifestyle store. We are also distributor for brands like Fjallraven, Keen footwear, Chums, Lazy Oaf, CHPO etc. in South East Asia

Why we do

ACTUALLY always believes in constant engagement in casual yet honest conversations, sharing different perspectives about any topics with our audience.
With our fun and quirky personality, we aim to curate a wonderful list of brands to fulfil the needs of like-minded audience around the world. In 2017, we introduced Outside at Orchard Gateway; a drive to bridge the gap between people and nature. Outside believes that going outdoor is not about reaching the peak of the mountain but about appreciating every little thing of nature’s beauty: in other words, going outside is the epitome of pleasure. Our vision as an outdoor-lifestyle brand is to be the one-stop shop for nature lovers who does not conform to the norms. To bring in upscale and contemporary brands from countries all over the world and making them locally available.

How we do

The store offers a wide range of merchandise for your daily leisure and outdoor needs from staple brands, Fjallraven, Freitag and a new addition, the sturdy and durable american footwear brand, KEEN, who’s making it’s comeback to Singapore. Complying to your accessories needs, we also have CHUMS from Japan, MONBENTO from France and a variety of knick knacks from NATURE HIKE.