Organised by the Institute of Advertising Singapore (IAS), the Co-Create competition offers tertiary students to handle a real-life client and execute a proposal at the end. During the course of this project, teams are given three choices of brand to choose from and work with them according to their market.
Our team worked with Asia Pacific Breweries (Singapore) Pte. Ltd. where we worked out a pitch for our client. Over these two months, my team met up with our client and proposed various ideas which were then presented during the final proposal. We emerged as one of the winning teams and as for the final event, all ideas from the winning teams will be merged to execute an event in 2016.