Starting at age 18 in technology/data driven marketing my journey for over 8 years has culminated in the creation and recognition of top nightlife, event and digital brands in Singapore including 3 marketing award wins. I build things. I grow things.
To be a visionary in the field of experiential marketing by pushing creative boundaries with a holistic approach and inspiring future generation to be more than what they think they are capable of.
Get Juiced, Singapore first cashless nightlife entertainment venue consisting of 3 different concepts under one roof. It was an idea that was born and brought to fruition when I wanted to cater to the budget conscious party goer yet curb the growing manpower costs in the F&B industry. As an app-based venue, orders are made through the GetJuicedSG app and self collected when ready. Systems in the venue were developed in house by my team and is proprietary. As per my other venue, I was in charge of both business and marketing departments however with a focus on technology and app growth. To further build and instil the brand, I launched our own range of house pour spirits and merchandise.
Currently one of Singapore's top nightclubs, FashionTV Club Singapore is geared towards the fashion and luxury of millennials. I analysed, developed, executed venue-based marketing and event strategies that met the venue's overall objectives and financial goals while maintaining responsibility to oversee the brand and market position against competitors. Developed in house CRM and front of house system which led to higher efficiency in operations and better returns on marketing efforts.
To cater to the growing list of luxury clients on Creative Insurgence's digital marketing retainers, I was tasked to establish Vanilla Luxury ground up to cater to this demographic. The agency has since branched out with a luxury lifestyle digital magazine that serves as a portal for stylish and astute individuals who are always on the pulse of things. With a focus on unearthing the absolute best, and not simply the most expensive, our editorial content includes personality profiles, entertaining features and various topics ranging from fashion to travel and dining. The agency has won the Silver Award for Best PR/Guerilla Marketing Stunt in the Marketing Event Awards 2015 for their Valentine Vendetta Event and was also a finalist for the Best Pop-Up and Best-Use of Retail/In-house Marketing for the Luxury Lifestyle Shopping Event Awards 2015.