Discover huge conversion gap in analytics; validated by marketing research. Built resource hub to include how-to guides, tutorial videos, success stories and more to build credibility and answer confusion on site.
2017-10 - 2018-1
Pardot Automation Build
Build and develop automation strategy & structure for regional marketing managers at QSR International. Work with Pardot engineers and internal CRM to map customer journeys and build content & roadmap for prospective customers based on engagement (lead scoring).