Content Strategy for India's largest General Insurance Provider
The company wanted to revamp the websites and the entailing microsites. The overarching goals were to improve brand awareness, consideration, and engagement. Worked with a cross-functional team of UX strategists, UI developers, content writers, and the business stakeholders.
2015-4 - 2017-3
Product Launch, Awareness, and Acquisition via Content Marketing for FMCG brand
One of the widely known brands in FMCG category in India wanted to launch e-cigarettes and accessories as part of their product portfolio. I worked with UX developers, designers, brand managers, and business stakeholders to devise the content marketing strategy and implementation.
2014-12 - 2016-6
SEO Strategy for a Multi-regional and Multi-lingual Business
The client is into a tenancy deposit business spanning 4 different geographies with an almost similar business offering across markets. The challenge was to create a content architecture that addresses the duplicate content issues and avoiding penalties without limiting the exposure on Google.
2014-12 - 2016-6
Mobile App Marketing for a Popular Comic Book Publisher
One of India's most popular comic book publishers decided to launch a mobile app for the Indian diaspora in the US. I worked on consumer analysis and segmentation, user personae creation and marketing strategy across web, mobile and social media platforms.
2013-4 - 2014-8
Google Ads Campaigns for Customer Acquisition
Ran customer acquisition campaigns for a number of customers on search and display networks. My work included customer profiling, segmentation, budget planning, creatives and landing page development, campaign execution, and measurement.