Increasing brand awareness of destinations by studying consumer preferences for travel. • List of consumer determinant factors that impact consumer’s decision on choosing a travel destination is analysed with the help of secondary and primary research.
2018-1 - 2018-4
Global Immersion Project
Study on Augmented Reality(AR) and Virtual Reality(VR) as marketing tools in Dubai and Sydney aviation markets • Consumers perception on introducing VR and AR in Dubai and Sydney markets were analyzed using a consumer survey. • Using linear regression, the impact of VR and AR in airline services were computed and solutions are recommended.