R3 is a consultancy specializing in digital transformation – was part of the development and digital teams. In development, took charge of project planning, proposal writing and business strategy for R3. As part of the digital team, worked on a portfolio of clients as their primary point of contact. Worked with internal and external stakeholders in in several regions (EMEA/APAC) to organise and manage projects across the globe.
Worked on the performance management team to digitally optimise online campaigns for Ferrero and HP. Optimised and improved traffic for digital campaigns, for instance, leading to a 2% increase in CTR and a 12% increase in impression share for certain Ferrero Campaigns. Developed reports for clients with recommendations to further improve performance.
Created a new content marketing strategy for the newspaper, producing daily content, which increased social media (Facebook +Twitter) impressions by 10% per month. Led the intern team in strategizing target audience expansion and improving social media outreach. Optimised the company’s email marketing via Mailchimp, increasing open rates by 11%.
Evaluated the efficiency of Trellborg’s product line in terms of profitability for the APAC region. Devised a strategy from the findings and presented a report to senior management with a projected 6% decrease in production costs, by improving distribution channels. Identified and analysed the data from sales leads in order to recommend suitable opportunities for the company to pursue.
Content creation to boost MMP's social media presence. Strategised new ways to target audience using digital marketing channels.
2013-05 - 2014-06
Created new Digital Strategies for Fansided
Created new digital strategies for Fansided, which improved website traffic by 1000 unique views (increase of 28%) Provided timely social media engagements to capture market attention during peak periods. Worked collectively with a team from different parts of the world in order to reach a global audience.