The International Green Building Conference is Reed Exhibition biggest conference. For this conference i collaborate with the Building Construction Authority (BCA), Singapore and curate and craft out an effective program that allows Singapore to showcase its sustainability story and showcase how BCA is helping drive this in Singapore. As this is an international show it is also imperative to get leading architects and developers to showcase their design stories and how this is helping redefine the infrastructure market in their country.
For 2017 i was tasked to elevate the marketing for this conference by incorporating regional roadshows as well as content that will attract regional buyers to Singapore as well as curate and craft appealing content that will help drive revenue growth for the conference.
This is Reed Exhibition biggest exhibition, my role was to develop appealing content that would drive additional foot traffic to attend the exhibition through the conference. My role enabled me to research and find new segments to to grow the exhibition floor space as well as new markets to attract or grow to attend the exhibition and conference.
For 2018 the Opinion Leaders Campaign was developed to further enhance and elevate the profile of the Maritime leaders attending APM. For this campaign i was tasked to research and invite key maritime leaders as well as understand and develop key questions that would then be curated into an event collateral for 2018.
The Indonesia Maritime Expo is the sister show for Asia Pacific Maritime, as such this had a very direct effect on potential clients that attended the show. As this exhibition is more focused on the Indonesian market i was responsible to get the active participation of key government departments and officials to attend and officiate as well as ensure that key maritime associations such as the Indonesia National Shipowners Association as well as the Indonesian Shipbuilder Association were actively involved in the show to ensure local stakeholders and international stakeholders had a reason to attend the show.