Worked with Prof. Dr. Michael Frese on an Innovation Behavioral Study, where we studied how cultural differences can affect innovation processes particularly in India, China and Singapore markets.
2016-12 - 2017-9
NUS Business School Field Service Project: Promotional Campaign
Collaborated with a FMCG company to gain market share and brand awareness for one of its product lines. Produced a full year marketing campaign proposal that encompasses competitive analysis, quantitative research, customer analysis and 360 integrated marketing communications plan.
Startup Weekend Singapore – where innovation begins on the weekend of 22-24 July 2016, over 100 passionate startup enthusiasts will be gathered at The Hangar in NUS to hack out their next company. They are participants of Startup Weekend, a global movement of entrepreneurs who are crazy about starting a technology-based business and building a new company.
2016-7 - 2016-7
Case Study Research: Learning points from start-ups
Assisted in a research project that aims to discover and capture learning points from start-ups undergoing the "trough of sorrow" phase. This will be used for the training and development of students/professionals interested in creating new tech-based venture.