For this international social media campaign, our main challenge at IGO Studio was to visually bring to life the concept of "Accords Mets et Moët" (Food and Champagne pairings). To achieve this, we collaborated with the talented French Chef Ella Aflalo, who designed specific, refined recipes to match the different champagne profiles of the house.
The production was split between our Marseille studio, where we handled the graphic, clean still-lifes, and the spectacular Villa Gaby. This magnificent coastal location allowed us to play with genuine natural sunlight, elegant architectural textures, and real summer shadows to evoke a truly sensory luxury experience. We meticulously physically built and composed every scene to capture the perfect harmony between Chef Ella Aflalo’s culinary creations and the iconic Moët & Chandon bottles, avoiding cold, traditional luxury codes in favor of warm, vibrant micro-universes.
