When Burger King France asked us to shoot their new campaign celebrating regional recipes, we decided to avoid classic, boring fast food photography. The concept was all about playing with regional clichés, so we built real, tactile worlds for each burger using heavy set design and colorful pop energy.
Instead of digital tricks, we constructed physical setups in our studio using retro checkered tablecloths, vintage plates, floral patterns, and traditional aprons to bring out that authentic, hand-made feeling. We mixed these nostalgic French countryside traditions with sharp studio lights, bright pop backgrounds, and expressive human action to keep our modern, bold signature.
This project shows exactly how we love to work at IGO Studio. We build real things with our hands to create striking, high-impact images for major global brands. We are fully ready to bring this creative craft to upcoming commercial campaigns in Japan, whether we join your team on-site or collaborate entirely in remote from our Marseille studio
