MITSUBISHI – THE PROTRACTED STRATEGY Quant-Proofed-Program (QPP). Powering Mitsubishi’s next 100 years.
Mitsubishi Case Study: analysis, diagnosis, treatment, and prescription.
More than a strategy, an intervention.
Mitsubishi – Situation
MMC's decline remains a concern, and it has not been possible to reverse the trend in over two decades. Momentum 2030 is promising, but gentlemen it's time to look at the issue from a perspective outside the traditional ecosystem frame-a different angle that's not so traditional or conservative.
It's essential for leaders to encourage their team to think outside the box, but it will keep getting more of the same until it decides to step outside and explore the issue from beyond its boundaries, as an outsider's eye can do. If I keep doing the same thing and expect different results, I'm wasting my life (and my time and money). This has been factual for MMNA/MMC for the last 25 years.
As an outsider, I don't see anyone even close to proposing a demonstrable and science-based solution like the one I've designed for Mitsubishi, an Intervention by “QPP” (Quant-Proofed-Program).
I have a respectful question: why are you taking so long to call me?
The Intervention Model is designed to solve core challenges and unlock the future - not just for survival, but to reach the top. This is about building Mitsubishi's next 100 years.
We've replaced the former 24/7 with the current 60/24/365/100, meaning 60 minutes of every one of the 24 hours of each of the 365 days per year for the next century.
The three variables we'll work on are:
- Niche
- Loyalty
- ROI
NICHE – (THE BUYER PERSONA)
It is a strategy focused on a multigenerational niche — a protracted sequence of moves that forms the foundation of the aforementioned intervention.
All people and institutions provide life to the market, but in the car industry, as in others, there is an underserved segment waiting for its time. This segment is to MMCs as the “One Piece” is to Monkey D. Luffy: its pearl of great price, his true reason for existing.
Yatarō Iwasaki, the BroTuber Samurai of the 21st century, about whom I'll say more forward, will gather that segment into a powerful global nation: Millennials, Gen Zs, and Alphas, to serve them as they deserve. Folks, in previous chapters we were talking about 70M Japanophiles and anime fans nation within the US, but we are talking about 5.5B or 68% of the global population.
LOYALTY – (NICHE’S HEART)
The automotive war is no longer won on horsepower alone, car races, traditional shows and fairs, brand presence on conventional media channels, and so on. If you remain there, you are chained, anchored, and stagnating.
It is obvious that this war, among other fields, depends on:
- (1) Constant development of technologies.
- (2) Government regulations.
- (3) Market acceptance.
So, to coordinate successful movements we consider the following basic responsibilities and actions:
- (1) R&D budget and the Right Team to put MMC on tech lead. (In MMC hands)
- (2) The MMC’s PR division must do its job. (In MMC hands)
- (3) Market Acceptance depends on digital experience & Quant-Proofed Program (QPP) for cultural connection. (In my Team hands)
The Protracted Mitsubishi Strategy is a QPP based program – The Intervention
1. Yatarō Iwasaki, the BroTuber, the 21st c. will be positioned as the cultural glue — the "digital kami" — giving this entire high-tech ecosystem his soul and story to meet (progressively) the 5.5B (ignored) hearts' needs, starting with the first, one by one, then two by two, four by four and forward.
2. Engineers' Dream Team (Avatars-Tubers), operating under Yatarōs' command through the app in the hands of all global users, come together into the whole business process: Mitsubishi Digital Bushido Hub tour (dealer virtual facilities), selecting a model, test driving, financial approval, e-signing the deal - up to this point, everything is on the app; then delivery of the car to the front door in 24–48 hours.
3. Mitsubishi App: a tool progressively used by global Yatarō’s followers accessing to Mitsubishi's memorable Experiences Universe.
4. Mitsubishi AI: constantly working, building, and gathering big data; filtering what is needed to make the right decisions based on foreknown future trends, biases, and preferences of our target niche.
Points three and four also provide sufficient, proven data on what the audience would like to see, so when creating content for new Yataro episodes we already know what the public wants. As mentioned before, we also know in advance the expectations, wants, preferences, loyalties, as well as the biases and rejections of our target market, facilitating accurate decision-making with minimal and constantly decreasing margins of error.
Back in the day (1874), Yatarō’s first words: “I broke empires with 3 ships.”
Today (2025), he would say: You’ll break through obstacles with three commands:
- Claim the Japanophiles.
- Arm the dealers.
- Build the future.
At first impression, somebody might think that going from the 70M US niche to a global 5.5B niche is unrealistic but let me share a story with you.
Aiko’s Story
A Mitsubishi messenger meets Aiko, a 22-year-old anime club president in Austin. She stumbles upon Yatarō’s BroTuber stream during finals week.
Within days, she’s test-driving a Sakura Edition Outlander, hosting dealership meetups, and turning her club into a Mitsubishi keiretsu.
She’s not just a customer—she’s a general. Multiply Aiko by 5, 100, 5k, 20 million.
There is a phrase that summarizes this:
“There were few of us until Grandma gave birth.”
We need to start with the first of the vast 5B pool of this fantastic generation, then the second. One brings one, two become four, then four will bring four more, making eight and onward. Let me illustrate by example some of the interactions between Yatarō’s every minute work and 5.5B people:
Mitsubishi Samurai Drift Dojo. - A virtual realm where the Outlander and SUV-Compact become a gateway to its “Initial D” heritage, turning gameplay into genuine brand allegiance.
Bushido Digital Gateway. - A unified platform offering AI-driven trade-ins and 1-click financing, wrapped in the unparalleled trust of Mitsubishi name. Let's put it in this way:
- It’s not a “virtual test drive”; it's a Virtual Tatakai Battle in Yatarō's honor.
- It’s not an "online checkout"; it’s Concluding a Pact of Trust through the Bushido Digital Gateway.
- It’s not "influencer marketing"; it’s Receiving Wisdom from a Digital Kami (spirit).
Can you see it?
This is how a titan chooses to re-engage: not by shouting louder but by speaking with more meaning, depth, and authenticity than any newcomer possibly can - by daily episodes.
This is the 21st‑century samurai Yatarō Iwasaki, the BroTuber of Gen Z+.
The call to arms: forge the new Shōgunate (https://www.linkedin.com/pulse/legendary-warriors-return-how-mitsubishis-destiny-calls-moran-l9qtc)
The market is full of competitors, but no one possess the soul, the history, or the reason to believe that Mitsubishi does.
The command is clear, emphasizing the previous statement-quote:
- Empower the Dealers: By transforming its network into Bushido Hubs, cultural embassies that are destinations for our targeted niche, with AR (virtual ecosystem) and sales team top performance at dealer facilities.
- Arm the Digital Vanguard: Launch the BroTuber Daimyō Council and the “Samurai Drift Dojo” to recruit the next generation: Gen Zs+.
- Unify the Experience: Build the Bushido Digital Gateway to make the path to ownership as seamless and honorable as the brand itself.
Deploying the "dealer samurai" network
Quant-Proofed-Program
QPP – The Engine – The Machinery
Let's review the model once more. Quant-Proofed-Program is a system where Yatarō AI:
- Engages the 70M US one by one, thinking of 5.5B global comrades who still wait for their time, via immersive content with daily anime episodes.
- Gathers real-time preference data.
- Feeds insights into R&D, marketing, and key data for C-suite decisions.
- Measures ROI via loyalty and LTV metrics, optimizing the cycle 60/24/365/100.
The QPP Team
The crucial role of a Multinational Gen Z+ Team is needed. Qualified engineers will be branding the Yatarō’s legacy in the heart of its worldwide peers through daily episodes. Our prototype team, composed of Gen Z+ strategists from Indonesia, the US, Ecuador, and Nigeria, has already modeled this engagement. (Gen Z+ = Gen Z + Millennials, + Alphas).
Gen Z+ seek or will seek answers to existential questions like everybody along history. So, from a noble role, we’ll provide them through this strong bridge Yatarō’s would build, in the atmosphere of MMX (Mitsubishi Memorable Experiences) by XMA (Experience Management by Anime).
As a real seer's scientific lens for predicting the future, the Yatarō Iwasaki–AI will perform its daily (60/24/365/100) job through the app and the aforementioned episodes, gathering data that will be constantly processed and filtered to extract strategic information and provide decision makers with market expectations, trends, and preferences through:
- Pre-training (ML) (Strategic Market Validation Data Gathering)
- Fine-tuning (ML) (Market Fit Validation Filtered Data)
- Reinforcement Learning from Human Feedback (RLHF) (Surveys)
- Real-time web search / tool use (Comparative Statistics)
- Memory / conversation history (Hourly, daily … reps)
- Continual learning (Constant updating data reports)
ROI – Why does this proposal work?
Then what do we receive back? … a fairer, stronger ROI in a short time and over time. Let's check.
Japanophile Lifetime Value (LTV) Advantage. - Core claim: "Japanophiles would generate $5,210 higher lifetime revenue per customer vs. MMNA’s average buyer, driven by 1.7x more service visits."
Calculation
1. Service Visit Revenue Advantage
- Average car owner visits dealer for service 2.2x/year (oil changes, tire rotation, etc.). Average spends per visit: $220 (parts + labor). Annual Service Revenue: 2.2 x $220 = $484.
- Loyal (Japanophile) owner visits 1.7x more frequently → 2.2 x 1.7 = 3.74 visits/year.
- Spend per visit: $220 (same parts/labor costs).
- Annual Service Revenue: 3.74 x $220 = $822.80.
- Annual Revenue Advantage: $822.80 - $484 = $338.80 more/year.
Lifetime Value (LTV) Calculation
- Average Ownership Period: 7.3 years (U.S. industry average).
- Total Service Advantage: $338.80/year x 7.3 years = $2,473.24.
Additional Revenue Streams
Japanophiles deliver extra value through:
- Higher Accessory Sales: Japan-themed accessories (e.g., sake holders, omamori charms) → +$623/owner.
- Enhanced Loyalty: 23% higher lease renewal/repurchase rate → +$1,113/owner (net profit on new sale).
- Referral Value: 1.4x more referrals → +$1,000/owner (estimated).
Total Added Value (Projected): $623 + $1,113 + $1,000 = $2,736.
In a 70M US market, or better projected, in a 5B global market niche, make the numbers.
At last, let me tell you that Mitsubishi can even open in the future, for those 5B global population, the chance to invest in the company through the App.
All these together announce potential growth in sales, unveil the empowering of the brand stock market value, the anime investment itself is a profitable 5B anime fan's market business, and the last ROI data for you to check.
Thanks for reading.
Sofocles Moran. December 9, 2025.
THE BEST IS YET TO COME
