Under SPEEDLENSE Productions, based in Munich Germany, I had the pleasure in consulting the digital start up “Socially Fit” and their featured product Let’sGo. We managed the development and production of a comprehensive social media marketing campaign as well as developed a comprehensive launch strategy for the year 2020.
In association with the national TV-Sports Channel Sport1 and LEiTMOTiF Consultants, I produced a series of TV-Advertisements for the international darts federation PDC-Europe. It was my responsibility to develop a content strategy that was tailored to a international target audience.
From 2016 to September 2019, I had the privilege to produce an extensive branded content campaign for the German based, international outdoor apparel brand VAUDE Sports. I consulted VAUDE Sport in terms of content development, segmentation, targeting, placement and branded content creation. It was my responsibility to manage the key accounts, financial strategies and content development.
2017-11 - 2019-8
PDC Europe Project Management – Social Media
In 2017 I had the opportunity to manage the marketing department of the well renowned European Darts Corporation, PDC-Europe.
Besides managing the entire marketing strategy of the PDC Europe cooperation, I was responsible for the overall supervision of all publication and content production processes.
In December 2016 I had the privilege to develop a social media campaign for the launch of the Allianz AG's Membership programs "Allianz Vorteilsprogramm". It was my responsibility to manage the financial preparations of the campaign, as well as coordinate casting and management activities of the social media / influencer campaign.
As managing director of SPEEDLENSE Productions and Executive Producer of the non profit project BAMBOOBASTI, in association with VAUDE Sports and Plant for the Planet, I was responsible for the general management of the 4 year project. Besides supervising the financial department and leading all operational tasks, it was my responsibility to proactively develop a 4 year business strategy including the development of promotional and PR programs, sponsor and investor acquisition as well as corporate sustainability management.
For the international electronics and home utility company BSH – Bosch & Siemens Haushaltsgeräte, I produced an marketing program advertising their newly launched kitchen utility MiKey.
Besides coordinating all processes, prior, during and after the production, it was my responsibility to lead a team of 25 employees and colleagues ranging from financial regulators to operational preparation and execution of the content production.
2016-12 - 2017-1
City of Cologne – Sport event Documentary
For the city of cologne, I produced a documentary, covering international sports competitions hosted by the city of Cologne, Germany.
Amongst the events being covered were the following: The German Handball Championship The Women’s DFB Pokal – one of the two most important soccer competitions in Germany Wake the Line – The international Wakeboard Competition hosted by JEVER Brew and the city of cologne. Cologne Marathon International Bike Track Race International Cologne Bike Race.