Website Content Management - Design & optimize website content - Write SEO friendly content, Identify traffic generation opportunities to create high-impact “cornerstone” content. - Ensuring constant check on industry trends and adjust the content strategy to align with company objectives Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies - Proficient with SiteCore Content Management System, HTML/CSS Coding, Microsoft Expression, Adobe Dreamweaver
Email Marketing Campaigns Management - Devising email marketing email strategies - Plan, execute and document automated email campaigns on email and marketing automation programs - Responsive email creation via HTML/CSS, personalization design of email and newsletter campaigns, specialized campaigns for several services - Leverage analytics tools to analyze the performance of email campaigns - Regular analysis of campaign performance via key metrics (OR, CTR, CTO, SPAM analysis. etc.) & prepare monthly reports Plan and deliver social media campaigns regularly on LinkedIn and Twitter
Program Coordination: - Coordination with project managers to execute set objectives on projects related to web traffic, B2B marketing tools, etc. - Manage corporate communication functions for brand management, enhancing industry positioning and advertising. - Liaising with external digital partners through barters, sponsorships, media partnerships, etc.
Responsible for: ● Establishing and implementing quality controls throughout the workflow and editorial processes. ● Managing a team of 6 content editors for skills development, delivering training on new processes, optimizing existing processes, daily troubleshooting & providing support to the team. ● Monitoring the latest trends to keep social media accounts of the company active and engaged ● Maintaining product database and assisting Project Manager for quality controls and implementation of developments to enhance engagement