Set up marketing strategies and offered competencies in rebranding, marketing process redesign, and marketing communications platforms.
Set specific marketing goals using strategy maps for international customers and designed/implemented strategies to align with business targets.
Selected Contributions: • Orchestrated segment/yearly marketing strategies for the rebranding of a Portuguese Acoustic company and operational implementation plans for a Swedish fashion label. • Developed a franchise plan for a Swedish Gym company and spearheaded a product launch for a Scandinavia Care Product company. • Used go-to-market strategy map for a Fashion brand to introduce a new range of products into the local Denmark market.
Manage operations of the Independent Publishing House and curator of cultural content, awareness, and trends.
Set up social media and press outreach campaigns, create marketing tools/strategies promoting artists in the book’s pre-launch to increase reader/agent/gallerist/collective’s visibility and demand. Seek out new artists and opportunities to conceptualize and publish the works. Analyze opportunities to assess potential revenues and project value. Interact with Creative Directors on the book’s concept and with photographers/freelance editors on content development.
Selected Contributions: • Visually identified marketing tools to provide appropriate book brands and image for conveyance to customers. • Set up and rolled out marketing strategies towards distributors, stores, and end users by implementing marketing tools to drive books towards customers. • Spearheaded trade shows and advertising campaigns to increase customer awareness. • Amassed content from a variety of sources for the online Magazine that created a successful online presence for targeted audiences. • Promoted worldwide sells of book through created partnerships with two of the largest book distributors. • Collaborated with Global Sales Book on end-user engagements and marketing developments through multiple channels such as social media, book launches, and promotions. • Worked with the Trade Manager on the use of multiple mediums (wholesalers, bookstores, and alternative distributions companies) to promote/sell products targeted for specific locations and groups. • Researched and commissioned accounts with Movember, Pilobolus, Frama, the Nordic Bakery, Osterberg, IDS Vancouver, and others on publishing opportunities. • Published 50 books, set a worldwide distribution channel with key partnerships; reached 1.4 MSEK in revenues in 2018.
Marketing Team Leader – Search and Discovery Product
Managed a team of 12 and promoted publishing products generating on average of €1.8B in corporate revenue.
Used Strategy Maps and Marketing Program Briefs to set up marketing strategies for Search and Discovery products. Strategized marketing priorities, defined marketing objectives and budgets, and executed strategies into programs and actions.
Selected Contributions: • Held marketing ownership of eBook’s strategies and the SciVerse Scopus. • Supported marketing campaigns and mobile strategy of A&G products via mobile applications; created/implemented Go-to-Market strategies and transitioned from Print to E of Elsevier and partner publications. • Redefined marketing processes from email opt-ins to global marketing campaigns for product launches.
Created a Channel Partner Program which focused on strategies, creation, launch, and animation for distributors /contractors.
Planned budgets, activity set-up, follow-up, reporting, yearly marketing strategies, and directions. Managed a team of four and made presentations of monthly marketing reports in line with sales/financial analysis of budget allocations, and ROI of activities.
Selected Contributions: • Handled global European PR operations, developed communications concept strategies/platform for key products and corporate messaging, and implemented new strategies for brochures, fulfilment, and sales tools allocation; maximized supplier collaborations. • Worked with second tiers partners (architects, builders, prescripters ...) to develop the channel partner program
Channel Marketing Manager & Partner Program Manager
Co-created a global Channel Partnership Program from start-up to deployment/buy-in of 600 internal partners and 3000 external stakeholders.
Implemented proactive plans behind all channel communications vehicles. Developed channel value propositions and channel marketing content and drove/managed new programs and marketing campaigns.
Selected Contributions: • Developed tools for Axis and Partners for promotions through newsletter content, product launch packages, and Channel Partner Pages, • Influenced cross-functional teams to deliver on defined channel communications requirements of integrated marketing with MarCom, Events, ADPs, and Product Marketing. • Managed centralized, non-centralized, and other events in Europe. Developed correct messaging, graphics, and mailers. Interfaced with PR on budget responsibility, including booth design, partner strategies, web content, and logistics.
Accountability for creating internet strategies to promote the Autodesk website, expand online sales, while increasing customer visitations and fostering loyalty in end users.
Set up promotions, special offers, web campaigns, and direct marketing activities for the eStore, retailer training, and profit-sharing programs. Launched marketing strategies to increase traffic to the Autodesk website and managed statistics tools to improve site navigation, visibility, and the analyzation of visitors.
Selected Contributions: • Implemented strategies to win over a loyal customer base by creating competitions, eNewsletters, and promotional activities. • Managed service providers and European projects and served as the point person for projects implementation in Spain and Italy as well as the international contact person with other Autodesk divisions.