Hi, I'm Xin Yi. I am an independent and conscientious person interested in digital marketing and events planning. A highly adaptable leader who has shown initiative in her various endeavors. I am also inquisitive and open-minded, while being passionate about music and the social internet.
At Wheniwasfour, I had the opportunity to handle a wide range of the business. This includes it's day to day operations like sourcing for suppliers, packaging of products, order fulfillment, administrative work, store retail and customer service. When we engage in partnerships or our own marketing campaigns, I was also able to contribute in the research and content creation (blogs, captions),
By working at Wheniwasfour I learned how to manage these contact channels: > webstores (Shopify & Pinkoi) > social media (Facebook & Instagram) > emails (Mailchimp)
Wheniwasfour is a design studio and label in Singapore, specializing in creating Local-Flavoured Lifestyle Products. Some notable products include Kopi/Teh Dabao Bags, Singlish Cushion Cover Series, nostalgia-inspired socks like Yakult socks, Mopiko socks, and more.
My contribution to the ideation of Wheniwasfour's Singlish Cushion Covers series has helped them win the Sliver prize in Singapore Creative Awards 2018, Graphic Design category.
At Samsung we were thoroughly trained in the best customer service practices and the many capabilities of Samsung mobile devices. Exposure to different working environment allowed us to be adaptable and flexible in the way we promote sales. Working individually have also encouraged me to be more confident when speaking with strangers, so as to effectively persuade them in buying a device.
Having worked under Cubiz and Sony before, I was happy to rejoin them after starting University. On the job I learnt how to analyse each customer's individual needs to promote the best mobile device for them. Working independently in different scales of job environment, ranging from telco shopfronts, exclusive outdoor events, to expo shows, allowed me to be adaptable to different audience.
At SPMS I was given many responsibilities which was both eyeopening and educational for me. Mostly I handled the student population's pastoral and welfare care. Organising one-on-one chats with students and providing personalised study plans were a huge part of my job. In addition I was also the school representative for the Undergraduate Student Club, participating in council meetings and vetted through activity proposals. My involvement ensures smooth liasing between the students and the school management, especially during major school projects like the NTU Freshman Orientation 2016.
On the school side, I was given the huge opportunity to fully manage the SPMS Yearbook 2016. This includes sourcing for designers, following through with production, and facilitating the successful distribution during Convocation. For the first time in SPMS, I had proposed we increase student engagement by allowing the graduating cohort to submit their own headshots and captions, so as to create a more personalised Yearbook.
Personally, I was most proud of the successful run of the Undergraduate Career Fair whereby more than 20 employers attended, of which I was the overall in-charge. Seeing the event from scratch to finish, and being praised for a job well-done by one of the participating employers, was very satisfying.