The Role
Mindfi is seeking a Product Marketer to help fuel the next phase of growth for our company. In this high-impact role, you will be responsible for leading and executing both digital and product marketing to drive business and increase engagement. If you have a passion for building creative and high-performing campaigns and are capable and comfortable working in a fast-paced start-up environment, we want to hear from you.
Primary Responsibilities and Objectives
* Build and own the end-to-end management of the multi-channel, campaign strategy to drive business and increase user engagement.
* Partner with product and sales teams to create and prioritize business requirements to develop end-to-end integrated marketing plans that support our sales and product strategy.
* Execute campaign plans that include creative brief and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion rates
* Actively monitor all campaign analytics, create appropriate campaign reporting, and communicate results effectively to the management team. Provide strategic direction and recommendations based on analysis of results
* Test and optimize new programs and channels, while continuously measuring return on investment and scaling our efforts to create new business.
* Write in-app copy that effectively engages users to increase retention.
What you bring to the role:
* 3 - 5 years of marketing experience with past experience specific to SaaS.
* Experience owning execution of demand generation campaign: ideating, building, monitoring, optimizing and maintaining campaigns
* Experience collaborating across multiple internal teams and departments and building effective relationships and influencing change.
* A strong creative mind with the ability to ideate new campaign approaches and content.
* Experience with social media and email marketing tools such as MailChimp, Canva, Hootsuite etc
* Strong copywriting skills for both in-app copy, notifications and email marketing campaigns.
* Hands-on, get-it-done attitude with excellent organization and project management skills.
Click on "I'm Interested" to apply now!