Google Analytics helps businesses use real-time data to identify areas for improvement, create future focused measurement strategies and continually improve digital experiences for their customers. Truly capitalising on the power of this tool requires training. Our one day workshops are the quick and easy way to train your team. Attendees walk away with an Intermediate - Advanced level of knowledge and the ability to practically apply their skills. We also offer a GAIQ booster module to get your team ready for certification, building analytics capabilities and credibility across your business. Course Fee: $500 USD per PAX (NTUC Members can utilise their UTAP credits to offset the course fee)

In our 1 Day Workshop we will cover: 1 - Introduction Introduction to Google Analytics Setting Objectives & Key Metrics 2 - The Platform The User Model Structure of an Account Key Concepts Navigation & Basic Reporting 3 - Analytics Reports Audience Reports Acquisition Report Behaviour Reports Conversion Reports 4 - Additional Features and Topics Custom Reports Dashboard Common Discrepancies You will be trained by one of our Leading Data Analyst Consultants who works in house at Sparkline, consulting with Fortune 500 brands on their Data & Analytics Strategy every day!