The GrabRentals Hirer Acquisition Team primarily:
- Structures competitive car rental products for Grab’s driver-partners
- Utilizes an omni-channel approach to market these car rental products
- Sources for additional revenue opportunities within the car rental space
Get to know the Role:
- Key component of hirer acquisition is having an omni-channel marketing approach to promote GrabRentals’ various product offerings to the appropriate driver-partners
- Requires an understanding of mass and targeted marketing initiatives to achieve objectives related to the marketing funnel and also spending efficiency
- Functions as a complement to other factors in the marketing mix (price, product, place)
The day-to-day activities:
- Conduct market research to understand needs of driver-partners
- Propose and implement ideas relating to ‘price’, ‘product’ and ‘place’ of the marketing mix
- Utilise various mass and targeted marketing initiatives to promote GrabRentals’ products offerings to the appropriate driver-partners
- Build and expand GrabRentals’ social media presence
- Track and optimise performance to meet marketing funnel and spending efficiency objectives
- Stay updated with marketing trends and propose fresh ideas for experimentation
- Improve marketing processes and codify best-practices
- Follow media coverage on GrabRentals, key competitors and the private-hire vehicle rental industry as a whole
- Build and maintain good working relationship with local media, especially those which provide good exposure to current and/or potential driver-partners
- Keep track of key competitors’ product offerings
- Draw learning lessons from the private-hire vehicle rental industry in other countries and see how it can be applied in Singapore’s context
- Work with Country Marketing Team to execute on Grab-level marketing initiatives
- Work with the Country PR team to execute Grab-level PR initiatives
- Source for external partners with complementary marketing needs
- Ensure that marketing content created highlights key product attributes that are relevant to driver-partners
- Assist in management of marketing budget
The must haves:
- Degree in Marketing, Communications or similar fields
- Minimum 3 years of relevant working experience in brand strategy, media planning, social media marketing or similar fields
- Driven mentality
- Ability to work independently and meet deadlines
- Comfortable in using a data-driven approach to identify problems and implement solutions
- Fluent written and spoken English
- Proficiency in MS Office
- Knowledge in other coding languages such as HTML/CSS, or software such as Adobe Illustrator/Creative Cloud would be a plus
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