Day-To-Day:
- Drive demand campaigns promoting award winning IoT and AR solutions, as well as CAD and PLM; Tactics include: webinars featuring customers, Account Based Marketing activities, targeted email campaigns through 3rd party media partners, landing page and digital asset delivery, and joint marketing with strategic partners; Manage physical event logistics and communication
- Aid in simultaneous digital marketing campaign design, development, and execution. Tactics include: webinar/webcasts, email campaigns, landing page and digital asset delivery, and inbound activities; Manage physical event logistics on occasion
- Collaborate with cross-functional teams to ensure successful campaign execution; align with local go-to-market strategies
- Monitor, measure, and report on campaign results to ensure optimization and successful outcomes
- Usage of modern Marketing Automation, Customer Relationship Management, and various analysis systems
- Demonstrated interest in exploring new terrain
- Ability to think strategically – in value chains
- Confidence to present your ideas, projects, and results in front of management
- Energetic attitude with a willingness to learn, perform, and deliver results
- Expertise/knowledge of modern high impact marketing using inbound, content, online, social media marketing approaches
- Expertise to plan for and execute customer events
- Ability to map high level Marketing goals from Corporate to region specific industry and business dynamics; in alignment with Sales
- Japanese(Native level), English(Fluent level)
Preferred Experience:
- Knowledge of CRM, marketing automation and demand generation software preferred (SFDC, Eloqua)
- Ideally candidate has worked for a US based company before
Basic Qualifications:
- BA or BS Degree