Marketing Manager APAC
Agorize is one of the leading platform for open innovation challenges.
Our 6 offices work at scale and cover worldwide needs for innovation across all industries, sharing the same ambition: becoming THE missing link between large corporations and innovators around the world!
Agorize is one of the leading global platform for Open Innovation and talent engagement challenges. Founded in Paris in 2011 with offices across Singapore, Hong Kong, Japan, Germany and Canada, Agorize has supported over 300 international companies in furthering their innovation strategies by connecting them with our global community of 5 million innovators through Open Innovation challenges.
Agorize has run 2000+ programs for the likes of Amazon Web Services, Enterprise Singapore, L’Oreal, Microsoft, Singapore Airlines and many more!
For 10 years, we have been helping 300+ companies such as Dai-ichi Life Insurance, Astellas Pharma, AWS, Jardine Matheson, Google, Microsoft, Hitachi, JX nippon mining & metals, Schneider Electric to accelerate their innovation process and collaborate with our network of 5M+ innovators (ie. students, developers, startups and employees) across the globe.
We aim to create new synergies between businesses and key players in innovation: students, developers, startups and employees.
To become the missing link between large corporations and talented innovators: students, developers, startups and (internal) employees. Because the best ideas can come from anywhere.
Our growing team across APAC is young, ambitious and ready to take on any challenge. We highly value humility and collaboration in a fast learning entrepreneurial work environment.
We are building up our team of talented, driven individuals (of 15 nationalities!) to continue establishing Agorize’s position as a leader in open innovation in Asia!
What Agorize provides:
> Fast-learning environment, entrepreneur, and team spirit
> An incredible team of innovators and hustlers
> Rapid growth opportunities for strong performers
> Great exposure to expand your network and work with some of the top brands worldwide
We are looking for a Senior Marketing Manager to be based in our regional headquarters in Singapore. The ideal candidate has experience in fast-paced, dynamic environments. Reporting to the Global Head of Marketing and to the APAC Head of Business Development, you will be responsible for supporting a scalable inbound lead generation & ABM strategy and for shaping our brand image across Asia.
What You Will Do:
40% [B2B Marketing]: Support the B2B marketing strategy, generate inbound leads for APAC by crafting meaningful campaigns such as email marketing campaigns, digital campaigns, events etc to drive key business metrics (Leads, MQLs, SQLs, Opportunities). Align closely with the sales team for effective conversion of opportunities and deals.
40% [Digital Marketing]: Demonstrable expertise in the following channels and capabilities: marketing automation, email, website SEO, paid ads (Google/FB/Linkedin), SEO/SEM, social media, webcasting and digital sales tools. Analyze the performance of campaigns. Come up with innovative client and user acquisition plans. Perform A/B testing. Identify the most effective acquisition channels. Test growth hacking methods.
20% [Content Marketing]: Create B2B “top/middle/bottom of the funnel” content based on market insights to attract and drive prospects to engage with. Confident writing and producing content in various formats with the idea of amplifying on channels including: blog posts, articles, industry trend reports, videos, eBooks, whitepapers, use cases, etc.
What You Will Need:
- Past marketing experience ideally in B2B tech companies or startups and/or experience with SaaS
- Proactive, curious and conscientious but also a huge team player
- High attention to detail and ability to manage multiple, competing priorities simultaneously
- Demonstrates ability to be disciplined and excel in a high-energy, fast-paced environment
- Able to make data-driven decisions and is comfortable with the agile methodology: Test / Measure / Learn
- Must be fluent in spoken and written English + Japanese
- Experience using a marketing automation tool, ideally HubSpot.
- Experience with digital marketing channels and techniques (Social Media, SEO, PPC, Web Personalization)
- Experience with digital advertising channels and web analytics (Google AdWords, Google analytics, Google tag manager, social media adv. etc) and develop effective campaigns
*This role is based in Singapore. If you are not based in Singapore and you are willing to relocate, we will support the application fee of your work visa. If you LOVE challenges and you are not afraid to take this one then please drop us a line ✌
Disclaimer: All the details will be used for recruitment purposes only. We are an equal opportunity employer and do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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