DealStreetAsia is looking for someone to drive subscription growth, improve customer loyalty and increase brand awareness of our suite of news and related data products. This role will be responsible for delighting and acquiring customers across paid, owned and earned channels.
You should be data-driven and have the ability to turn qualitative and quantitative data into insightful action plans and strategies. The ideal candidate will be passionate about journalism and the company’s mission of building a world-class media organization powered by our subscribers.
Since 2014, we have grown from strength to strength starting with a free newsletter and moving from a traditional advertising to a paid subscription model. As the Marketing Manager, you drive to derive customer insights to inform ROI positive campaigns.
KEY RESPONSIBILITIES
- Proactively manage the user interface and experience with a focus on overall profitable subscriber growth
- Improve performance marketing by providing insights to data and trends to improve attribution
- Drive campaigns from planning to execution and beyond to meet KPIs; Test new channels and trends
- Own the user experience and brand for all stakeholders (e.g., customers, sponsors, speakers, etc...)
- Continually review and improve systems to monitor customer engagement including social media, email and other channels
- Develop and oversee campaign creative concepts
- Lead the roadmap to improve features that improve key metrics that gauge customer engagement, loyalty and lifetime value
- Optimize the conversion funnel and coordinate resources to improve the user experience
- Monitor market intelligence and keep track on competitor movement.
EXPERIENCE AND ATTRIBUTES
- Proven track record of successful marketing campaigns
- Strong analytical skills and familiarity with relevant analytics platforms, customer insight tools
- In-depth knowledge of various marketing channels and technologies, including, but not limited to paid search, retargeting, social media, SEO, email marketing, out-of-home, events
- Work with tech team to build effective engagement, retention and referral mechanics into our media products
- Strong copywriting skills to write compelling headlines and blog content
- Eye for good design. Basic understanding of UI and UX.
Do you have what it takes? Click on "I'm Interested" to apply now!