DESIGNATION
Assistant Brand Manager/ Senior Brand Executive
JOB OVERVIEW
He / She will provide support to both the Brand Managers in the execution of trade and marketing plans, with focus on managing the online channels and social platforms for all brands managed by the Company.
DUTIES AND RESPONSIBILITIES
E-commerce channel management:
- Develop online strategies and lead in the e-commerce channel management for online
channels and market places with the respective key accounts.
- Track and monitor e-commerce market and competitive trends including analyzing current
marketing tactics, concepts, practices and procedures of competitors and adjacent
categories.
- Preparation of monthly e-commerce sales & marketing performance reporting.
- Work closely with cross functional teams – Sales admin, logistics, supply and demand
planning and finance to ensure smooth operation of e-commerce sales for all brands.
Brand and Trade Marketing Support:
- Support respective brands in selected campaigns in strategic planning and in-market
execution.
- Support respective brands on social media platforms (FB, IG)
- Manage external agency partners (creative, media, digital, market research) as well as
vendors (suppliers, organisers) to ensure a high standard of delivery and timely support
- Evaluate and review brand performance, program effectiveness and cost efficiency
- Track and monitor market and competitive trends including analyzing current marketing
tactics, concepts, practices and procedures of competitors and adjacent categories. Competitor tracking reports to be submitted monthly.
- Assist in the preparation of monthly brand/trade marketing reports and project status
reporting.
- Review, propose and coordinate sponsorship requests for all brands
QUALIFICATIONS
- University graduates welcomed
- At least 3 years working experience in the FMCG industry, preferably with in-depth
experience in the online channel
- Good knowledge of the various digital marketing channels and techniques, and eCommerce
platforms.
- Strong interpersonal and communication skills with a positive attitude and take ownership in
the roles and projects
- Able to multitask in a fast-paced environment
- Creative thinking and analytical mindset
- Basic photoshop skill will be an advantage
If this sounds like you or if you'll like to learn more, simply click on 'I'm Interested' to apply or have a chat with us!