What the job is:
•Be part of the core team to set and vision for what ABC and Alt Pizza should look like
•Be well-versed in digital performance strategies, to connect outlet revenue to marketing efforts
•Work with multiple outlet stores to ensure perfect deployment of promotional activities
•Deploy your imagination and creativity to come up with new products for ABC and Alt Pizza
•Leveraging on data, deploy CRM strategies via marketing technology platforms such as CRM, online ordering system, digital menu
•Build local and regional media/influencer partnerships to ramp up local engagement for ABC and Alt Pizza
•Be the voice of consumers when it comes to demanding good food – constant feedback to the product development process!
This role reports directly to the CMO of Zest Group.
Requirements:
•Being a foodie is a must! Believe in the idea of happy tummy, happy life.
•Digital native – understands social media channels and consumer behavior
•3 – 5 years of marketing experience (agency or consumer brand) with proven track record of executing on marketing campaigns
•Ability to work with numbers, understand digital platforms, analyze data
•Digital media planning and execution is a good to have
•Excellent communication skills in English (verbal and written)
•Passionate about all things digital, including the latest digital creative advertising campaigns, digital marketing tools, best practices
•Proficient in MS excel and PowerPoint