Born in 2010 in Singapore, Why? Brand Design is the brainchild of creative entrepreneur Florent de Maximy. From the get-go, we are set up to offer first class consumer branding and packaging design to help multinationals navigate and build successful brands in Asia.

Why? Brand Design is testament to our team's ability and unwavering determination to bring great ideas to life. Like most passionate designers you are likely to bump into our team roaming the store isles totally engrossed in the latest packaging trends.

Today we are 36 members from 11 countries, across four integrated teams: Strategy, Creative, Production and Client Servicing. Working with a shared conviction with our clients we put the consumer at the heart of everything we do, building global billion dollar brands. In Oct 2022, Why? Brand Design Pte Ltd was acquired by Lonsdale Design, based in Paris, and is now known as Why by Lonsdale.

We are an extraordinary group of over 30 people, from 12 countries, across four integrated teams. We specialise in branding and packaging design for some of the world’s most iconic FMCG companies and billion dollar brands. Are you able to deliver unexpected creative work that is thoughtful in strategy and execution and is able to work on multiple projects and brings a range of ideas to the table? We want you! We want to hear from you if you have these: • Deliver the big creative ideas • Look at competition, other categories and start to create pathways " Push beyond the boundaries of the brief and keep strategy in mind • Push out of your comfort zone - be curious, push your creative and stay inspired • Explore and provoke - keep an eye on trends • Be fast and adapt to new situations with ease • Demonstrate complete understanding of your brand(s) and how each project’s objectives fit into the overall brand strategy • Self direct work and begin to manage small initiatives independently • Head off the problem - you've been around long enough to see it coming; Put a plan in place to prevent another long night • Play an active part in the pitch process - you go the extra miles to make the win • Communicate effectively with your staff and can present your ideas effectively • Expert with Adobe Creative Suite - you are the reference and go to person We are looking for a talented Senior Graphic Designer who’s conceptual, strategic and with incredible execution skills. If that’s you then click on "Want To Visit" and let’s chat.