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As a proactive pioneer in the prop-tech field, REALly aspires to bridge the gap between traditional real estate approaches and emerging technological innovations by integrating e-tendering marketplaces and smart project management tools.
REALly empowers property professionals and owners by educating members on present-day technological trends and equipping them with the necessary data, tools, and resources to simplify cumbersome property management processes. In essence, our platform encourages collective and collaborative discussions through the cultivation of an open knowledge-sharing culture where inspirations and ideas are shared.
REALly is to be established as a global one-stop hub for professionals in the property and real estate ecosystem. Providing industry best practices, up and coming trends and insights, a wealth of news, resources and a community of limitless providers to maintain an international network.
By facilitating access to an inclusive plethora of networks, REALly is rapidly rising as the next thought leader in addressing a multitude of challenges and trends existent in the real estate scene.
REALly essentially aims to bring the GLOBAL prop-tech ecosystem closer by fostering the proliferation of strategic and collaborative partnerships through online thought pieces, offline events, seminars, and the use of an intricate publishing platform aimed at empowering property professionals and providers to position themselves on the radars of both local and global players.
We demonstrate empathy and respect by taking actionable people-first approaches to our collaborations and discussions.
We are futuristic enablers and opportunity-creators who continually envision to be at the forefront of the proptech industry.
We yearn to promote a healthy balance of strategic communication and partnerships within players in the real estate industry.
We encourage solution based thinking and the proactiveness to engage in the solving of current issues in the real estate scene.
We cultivate skilfulness in being resourceful and work-smart without compromising on our relationships and performance.
We embrace all who desire for continuous upskilling and are hungry to learn, share and improve ourselves as trailblazers of this industry.
We aim to celebrate and value everyone’s efforts, successes, milestones and ideas with pure positive energy and spiritedness.
REALly is an online platform that aims to empower property professionals and owners by equipping them with the necessary data, tools and resources to simplify cumbersome property management processes.
As part of our marketing team, you will oversee and execute branding and marketing efforts to expand our reach, generate new leads, raise brand equity and drive traffic through our website and social media channels (primarily LinkedIn, Twitter and Facebook)
We are a small team, thus you will be required to work closely with other departments (operations, product, development etc.) If you enjoy working in a challenging, fast-paced environment, REALly is the perfect place for you!
Roles and Responsibilities:
Assist in creating and implementing various marketing strategies to expand our reach, generate new leads, raise brand equity and drive traffic.
Create and manage content for all social media channel and website through creation of editorial calendars and organisation workflows
Working in a cross-functional environment to plan, propose and execute marketing campaigns and events
Report and analyse data to inform decision making and campaign optimisation
Identify new growth opportunities through market research and analytics; potentially establishing new partnerships
Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
Producing an accurate summary of total spend at the end of a marketing campaign.
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
Maintaining websites and looking at data analytics
Organising events and product exhibitions
Updating databases and using a customer relationship management (CRM) system
Experience in copywriting skills and possess the sensitivity to a brand's tone of voice and identity
Ability to conduct market research and make use of analytics to draw insights
Self-motivated and results-oriented
Ability to multi-task and work on multiple projects at once
Strong communication skills; proficient in English
Interest in property technology/ the real estate industry (a plus point but not compulsory)
A Bachelor’s Degree or equivalent
At least 3 years of experience in marketing in the B2B environment
Experience in using these platforms: Google Adwords, Google Analytics, Hubspot, Social Media Planning/publishing tools
Strong project management/organisational skills.
Ability to use spreadsheets to analyse data and spot trends.
Understanding of customer segmentation.
|Looking for||Marketing Executive|
|Founded on||May, 2019|
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