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CHARLES & KEITH was founded with a vision to empower women around the world to express themselves freely through fashion. The brand pushes the boundaries of modern
footwear and accessories by constantly reinventing fashion with its curated collections.
Since its establishment in 1996, the brand has expanded its reach beyond brick-and-mortar stores by offering online shopping on its website CHARLESKEITH.COM. Its stylish and trend-focused designs are now available in Asia Pacific, the Middle East, Europe and the United States of America.
PEDRO was first unveiled in Singapore in 2006 with a line of footwear for the modern working man. As the brand gained in popularity, the women’s line was launched in 2008 to
provide an avenue of style for the ladies.
The embodiment of sophistication and style is exuded in the line of footwear and accessories from PEDRO. An international influence for both men and women focused on
the versatility of today, heightened fashion acumen is channelled each season.
PEDRO operates 100 stores in the Asia Pacific and the People’s Republic of China and is also
available online at PEDROSHOES.COM.
The Group is committed to customer satisfaction, a spirit of innovation and its mission of inspiring fashion.
Main liaison/ driver between principal marketing and franchisees in all aspects of branding and marketing, not limited to ensuring brand consistency on international fronts
Responsible for providing guidance to franchisees and ensuring all corporate directives and brand direction is being followed accordingly and appropriately to respective markets
Develop and execute creative marketing/ events planning in accordance to brand direction and market requirements
Ensuring all marketing and communications, including CRM initiatives and other collaterals are in line with principal’s strategic direction and brand guidelines
Carry out Public Relations activities, not limited to liaising with key influencers and agencies in crafting out adaptable PR plan for international markets
Seasonal media monitoring of PR coverage achieved in respective markets
Establish and maintain consistent communications with franchisees regarding markets’ activities and performance
Perform regular market trends and competitive analysis for respective markets
Develop digital and social strategies
Monitor marketing expenses of respective international markets
All other ad-hoc duties not limited to creation of monthly, seasonal and annual reports for respective international markets
At least a Degree in Marketing or a related field
Preferably with at least 2 years’ relevant experience
Adequate knowledge of the fashion industry and consumer trends for Asia and the Middle East
Experience in media planning, events management and public relations
Innovative and demonstrated ability to generate new ideas and engagement campaigns
Knowledge of digital marketing is a plus
Proficient application of marketing knowledge and IT solutions to achieve project goals and objectives
Able to work effectively in a fast-paced environment whilst maintaining relationships between franchisees and principal and ensure timely follow-up
Excellent organizational skills, meticulous with an eye for details
Great disposition with excellent communication and interpersonal skills
Good time management skills and the ability to manage multiple priorities are critical
Good decision-making, presentation and negotiation skills are essential
Must be a team player but able to work independently and proactively
Fun, vibrant and outgoing personality with great personal style
Committed to work after office hours and during weekends whenever applicable or required
Comfortable and willing to travel overseas
Possess a keen sense of and passion for fashion