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WANTED Marketing Experimentation Manager for Digital Factory

Marketing Experimentation
Full-time

on 2019-06-25

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15 requested to visit

WANTED Marketing Experimentation Manager for Digital Factory

Full-time
Full-time

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Changi Airport Group's members

Jeanette Lim Senior Manager, Talent Acquisition

What we do

Changi Airport Group (CAG) is the manager of Singapore Changi Airport, a leading air hub in Asia and one of the world’s most awarded airports. As airport manager, CAG performs the key functions of airport operations, air hub development, retail and commercial activities, infrastructure development and airport emergency services. CAG also manages Seletar Airport, and through its subsidiary, Changi Airports International, it takes Changi’s presence beyond Singapore’s shores through consultancy projects and investments in foreign airports.

Why we do

Our Mission: To be the world’s leading airport company, growing a safe, secure and vibrant air hub in Singapore and enhancing the communities we serve worldwide. Our Vision: Exceptional people, connecting lives. Our Values: Our values guide us in everything we do. They are the foundation for our decisions and the heart of our organisation. Changi Airport Group is about world-class service, delivered through our passion and culture of excellence.

How we do

Today, Changi Airport is renowned for its unrivalled passenger experiences, which have become synonymous with global connectivity, clockwork efficiency and unique, thoughtful services. As the number of passengers we welcome continues to rise, and the needs of those passengers become increasingly sophisticated, our challenge is to raise our standards even higher. It’s a challenge we are already embracing, with creative solutions and signature experiences that will redefine air travel for generations to come.

As a new team member

An exciting opportunity is waiting for you in the newly set up Digital Factory, who will spearhead the digital transformation efforts of Changi Airport Group. You will be working on Commercial digital applications and projects that will transform our business and bring customer experience to greater heights. You will be working in squads with fellow enthusiasts, re-imagining how we serve our connected customers. As a digital disrupter, you’ll recreate and redefine our business to generate lasting competitive advantage, focusing on designing and running digital marketing experiments to drive spend in Changi and/or improve customer experience. You will be responsible for the below areas: Work with Data Science team to interpret the output of the predictive models to develop digital marketing experimentation plan Collaborate with many different marketing teams to help them design the marketing experiment and optimize. This includes running, iterating and measuring the marketing experiments utilizing Changi’s digital touchpoints, which include EDM, SMS, APP and website. Develop a roadmap and objectives for the marketing experiments Synthesis the insights and present the marketing experimentation findings to Senior Management and external stakeholders. Give training to internal team on marketing experimentation framework, approach and methodology. Requirements: Degree in Business / Statistics / Marketing or a related field Experience working in marketing, designing experiments (a/b & multi-variant testing) and basic statistics (eg ensure results is statistically significant). Have handled large data sets and strong knowledge in SQL At least 4-6 years of relevant working experience Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of experimentation plans and insights to teams, senior management and internal & external stakeholders. Technically advanced in MS Office (Excel and Powerpoint), business Intelligence tools (eg Google Analytics, Microstrategy, Tableau)

What we do

Changi Airport Group (CAG) is the manager of Singapore Changi Airport, a leading air hub in Asia and one of the world’s most awarded airports. As airport manager, CAG performs the key functions of airport operations, air hub development, retail and commercial activities, infrastructure development and airport emergency services. CAG also manages Seletar Airport, and through its subsidiary, Changi Airports International, it takes Changi’s presence beyond Singapore’s shores through consultancy projects and investments in foreign airports.

Why we do

Our Mission: To be the world’s leading airport company, growing a safe, secure and vibrant air hub in Singapore and enhancing the communities we serve worldwide. Our Vision: Exceptional people, connecting lives. Our Values: Our values guide us in everything we do. They are the foundation for our decisions and the heart of our organisation. Changi Airport Group is about world-class service, delivered through our passion and culture of excellence.

How we do

Today, Changi Airport is renowned for its unrivalled passenger experiences, which have become synonymous with global connectivity, clockwork efficiency and unique, thoughtful services. As the number of passengers we welcome continues to rise, and the needs of those passengers become increasingly sophisticated, our challenge is to raise our standards even higher. It’s a challenge we are already embracing, with creative solutions and signature experiences that will redefine air travel for generations to come.

As a new team member

An exciting opportunity is waiting for you in the newly set up Digital Factory, who will spearhead the digital transformation efforts of Changi Airport Group. You will be working on Commercial digital applications and projects that will transform our business and bring customer experience to greater heights. You will be working in squads with fellow enthusiasts, re-imagining how we serve our connected customers. As a digital disrupter, you’ll recreate and redefine our business to generate lasting competitive advantage, focusing on designing and running digital marketing experiments to drive spend in Changi and/or improve customer experience. You will be responsible for the below areas: Work with Data Science team to interpret the output of the predictive models to develop digital marketing experimentation plan Collaborate with many different marketing teams to help them design the marketing experiment and optimize. This includes running, iterating and measuring the marketing experiments utilizing Changi’s digital touchpoints, which include EDM, SMS, APP and website. Develop a roadmap and objectives for the marketing experiments Synthesis the insights and present the marketing experimentation findings to Senior Management and external stakeholders. Give training to internal team on marketing experimentation framework, approach and methodology. Requirements: Degree in Business / Statistics / Marketing or a related field Experience working in marketing, designing experiments (a/b & multi-variant testing) and basic statistics (eg ensure results is statistically significant). Have handled large data sets and strong knowledge in SQL At least 4-6 years of relevant working experience Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of experimentation plans and insights to teams, senior management and internal & external stakeholders. Technically advanced in MS Office (Excel and Powerpoint), business Intelligence tools (eg Google Analytics, Microstrategy, Tableau)
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    Company info

    Singapore Changi Airport PO Box 168 Singapore 918146