The Challenge
Responsibility for developing and growing Oribel’s eCommerce business across e-tailers in China. Oribel products are already sold in over 400 physical retail stores nation-wide. This candidate is required to conquer eCommerce for Oribel in China. There are high possibilities for this role to expand in future. You will be given aggressive growth targets every year and role is accountable for delivering sales volume, value & profit targets.
The role is based in Singapore, Oribel will assist with Visa and relocation.
What you will do
• Work with Global team to help create long term eCommerce & digital strategy for China. This includes channel strategy, pricing strategy, SKU planning etc.
• Develop and deliver a comprehensive and cohesive plan to drive consumer journey from awareness through to conversion and loyalty.
• Develop and implement short- and long-term campaigns to increase E-Commerce traffic, conversion, and average order value, profitability and reduce shopping cart abandonment.
• Establish and maintain overall Tmall Marketing Roadmap, working closely with the China marketing manager.
• Optimize E-Commerce channel website design and layout to promote a premium customer experience.
• Search and review new technology and keep the company at the forefront of developments in digital business.
• Manage and promote online customer services and operations to achieve customer satisfaction and retention.
Who you are
• About 5-7 years of overall experience with 3 years in International retail, Tmall, or B-to-C eCommerce.
• Proficiency in English and Mandarin
• Experience in managing small teams, preferred.
• Desire to take on the responsibility of growing a high-potential eCommerce business.
• Ability to balance between robust analytical capability and an interest in the creative process.
• Attitude to work collaboratively and globally.
• Role in Singapore, travel to China will be required.