It all started when our founder, Nadhir Ashafiq, was tasked to create and head a new courier unit, focusing on international parcel logistics at his previous job. Over the course of few weeks doing research, he quickly learned that this market was intensely competitive and they were going against mammoths such as PosLaju, DHL and TNT.
He soon began to experiment with the lorry rental market — just to test what sort of response he'd get with a simple advertisements. He received calls almost everyday enquiring about “lori sewa”. I did a few transactions just based on this ad, making him realise that there was a sizeable market for lorry transportation.
The way TheLorry works is an elegant solution for everyday consumer needs: individual customers just need to go to the site to book vehicles and if necessary, other extra services such as manpower, boxes, packing, and dismantling. Then jobs will be dispatched to TheLorry’s vendor app where vendors can claim on a first-come, first-serve basis.