All hands on deck position where I am responsible for planning, prototyping, design, usability tests, customer interviews and implementation of front-end code in a Ruby on Rails environment, using SASS, Slim and Coffeescript.
Responsible for all integrated art direction and concept work. Clients include Tate & Lyle, Samsung and HP. Creatively led and won tenders such as UOB Intranet, Singapore Powers app worth a total of over 2 million.
Provided conceptualization and art direction for various projects including global campaigns for clients such as Singapore Airlines, VISA and Standard Chartered Bank. Digital brand guardian for Asia Square, 313@Somerset and Okamoto Condoms.