Responsibilities:
- Co-own data management responsibilities with the team: Work closely with the in-house IT team to maintain the integrity of CRM data & technical architecture
- Collaborate closely with CRM team members to implement and co-own customer-centric lifecycle communications across all touchpoints.
- Coordinate with market owners to execute promotional email marketing campaigns, including but not limited to template building, performance tracking, data analysis & metrics optimisation.
- Work closely with external vendors to manage and continuously improve abandoned cart campaigns
Desired Skills and Experience:
- Minimum 1+ years of experience in digital marketing
- Proficient in HTML & CSS
- Working knowledge on either Salesforce, Responsys or any other email marketing services
- Proficiency in Excel and SQL is preferred
- Able to handle data comfortably and relate them to qualitative aspects of work
- Strong willingness to learn and grow independently
- Meticulous and able to think critically to solve problems
- Passionate about all things digital and the aviation industry
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