Based in Singapore, reporting to the Head of Strategic Growth, the Assistant Manager/Manager, Growth will play critical role in planning, coordination and implementation of innovative offline
growth marketing initiatives primarily focused on user acquisition and demand-generation.
We are looking for talented and dynamic candidates that can be an asset to Mileslife Singapore growth marketing team.
You will be expected to:
• Optimize current user growth channels and continuously work on innovative campaigns to
realize untapped new user acquisition opportunities in offline marketing
• Conceptualize, execute and oversee on localized user acquisition initiatives through offline channels, including but not limited to offline activations, events and out-of-home marketing.
• Offline event management for Mileslife events and offline initiatives to drive new user acquisition and manage channel budgets.
• Obsessively data- and scale-driven, using data insights to drive marketing decisions.
• Collaborate closely internal stakeholders including content, partnership and merchant marketing teams respectively to work on new user acquisition initiatives through offline channels, aligned with business’ short and long-term objectives.
• Support other marketing initiatives (we’re a startup!)
Must Have:
• Passionate and enjoy being part of a fast-paced startup
• You collect airline miles instead of stamps and has at least 2 miles credit card in your wallet
• Bachelor degree in Marketing/Business is preferred or relevant experiences in lieu
• At least 3-5 years of relevant marketing and/or tech startup experience
• Proven success in driving growth and new user acquisition through offline marketing in a tech, loyalty platform, payment and/or relevant startup environment
• Strong analytical and quantitative skills including the ability to utilize user research and analytics to back up marketing decisions and efficacy of marketing initiatives
• Proficiency in Excel
• Excellent communication (both verbal and written) and collaboration skills
• Flexible and has high degree of organization and ability to prioritize in a challenging and changing business environment
• Attention to detail and willingness to roll up your sleeves
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